Product improvement example using my own app, tvcharts.co
My pandemic project was building an app for people who watch tv shows. I’m using this product to showcase my product management skills.
Senior Product Manager
Hearth [SaaS, Fintech, Payments, B2B2C]
May 2022 - Current
- Increased platform engagement by 20% YoY by leading GTM for CRM strategy
- Decreased time to payout (T+2 avg) for faster access to working capital by experimenting with payment methods starting from clickable prototypes
- Increased engagement by 30% with QuickBooks integrations by expanding capabilities for managing receivables, cashflow, and reconciliation
- Increased sprint velocity by 15% within 2Q after becoming leader of cross-functional agile team (eng, devops, data, design, and marketing)
Head of Product
Prox.io [Marketplace, Startup, Seed Funding]
Sept 2020 - Dec 2021
- Launched marketplace (0-1) for influencers to offer monthly subscriptions
- Worked closely with early adopters to experiment with onboarding process to help them effectively sell subscriptions, doubling new user activation
Product Manager, Growth
Canto [SaaS, B2B, Digital Asset Management]
2014 - 2020
- Increased traffic to 100K MAU by leading roadmap for increasing quality score for highly competitive keywords by reducing website load times
- Launched automated trials experiment; increased lead conversions by 35%
- Product Owner of WordPress plugin, a feature with 90% retention rate
- Key member of transition team to SaaS product driving $10M+ ARR
Co-Founder and Engineering Manager
Comatica [Development and demand-gen agency]
2010 - 2014
- Worked with clients to develop apps, websites, and demand-gen marketing solutions
- Clients: Lexus, Lamborghini, Laguna Design Center, South Coast Plaza, and SMBs
- Co-founded with my now wife Joy Loo, together we created Serata Italiana
My projects and side hustles
Product Manager, Subscriptions
Lamborghini Club America [A "nights and weekends" project]
2012 - Current
- Launched subscription membership, resulted in 3x revenue in 2 years
- Launched membership app which generated $1.5M in revenue for our sponsor
- Developed a CRM of Lamborghini owners with lead nurturing that generated over $2M in 2021 for sponsors and brand partners
Creator / Founder
tvcharts.co [My pandemic project and support of internet culture]
2020 - Current
- 40k MAU with $0 of marketing; 90% traffic from organic search
- Read more about my journey creating tvcharts.co
