Product improvement example using my own app, tvcharts.co
My pandemic project was building an app for people who watch tv shows. I’m using this product to showcase my product management skills.
Senior Product Manager
Hearth [SaaS, Fintech, B2B2C]
May 2022 - Current
- Strategy: advocated for CRM use-case expansion, launched Lead capture and Bulk Import which resulted in 20% increase in engagement YoY
- Leadership: Managed cross-functional agile team (eng, devops, data, design, and marketing); increased release velocity by 15% within 2 quarters
- Data: Led onboarding experiment, increased payments adoption by 17%
- Discovery: Implemented CEP (Braze), increased frequency of customer feedback/surveys and reduced eng resources for launching experiments
Head of Product
Prox.io [Marketplace, Startup, Seed Funding]
Sept 2020 - Oct 2021
- Implemented onboarding for marketplace supplier signups which doubled new user activation
- Launched a marketplace (0-1); collected early-adopter feedback to develop roadmap and GTM strategy (co-founders ‘broke up’/ abandoned)
Product Manager, Growth
Canto [SaaS, B2B, Digital Asset Management]
2014 - 2020
- Led roadmap for reducing website load times by 4x which increased SEO rank in highly competitive keywords resulting in 100K+ MAU
- Key member of transition team to SaaS product driving $10M+ ARR
- Launched automated trials with lead nurturing, decreasing CAC by 10%
- Product Owner of WordPress plugin, resulted in 90% retention rate
Co-Founder / Lead Web Developer
Comatica [Development and demand-gen agency]
2010 - 2014
- Worked with clients to develop apps, websites, and demand-gen marketing solutions
- Clients: Lexus, Lamborghini, Laguna Design Center, South Coast Plaza, and SMBs
- Co-founded with my now wife Joy Loo, together we created Serata Italiana
My projects and side hustles
Product Manager, eCommerce
Lamborghini Club America [A "nights and weekends" project]
2012 - Current
- Launched subscription product and app, resulted in 3x revenue in 2 years
- Launched membership app which generated $1.5M in revenue for our sponsor
- Developed a CRM of Lamborghini owners with lead nurturing that generated over $2M in 2021 for sponsors and brand partners
Creator and Cheerleader
tvcharts.co [My pandemic project and support of internet culture]
2020 - Current
- 30k MAU with $0 of marketing; 80% traffic from organic search
- Read more about my journey creating tvcharts.co
