For the last 6 years, I have worked with Lamborghini Club America, the official US partnership of Automobili Lamborghini, to lead the development of their event app and a subscription membership platform. I managed the creative and development efforts to transition all of their members to an annual subscription by working with the club stakeholders and long-time members. This resulted in a 300% increase of membership revenue in the first year, generating over $200K in ARR for the club, with a 10% YoY since launch.
My most recent project with Lamborghini Club was the launch of their luxury events platform, Serata Italiana. My role as the lead engineer for their websites and event app goes beyond development. Partnering with a club member that is by day a Senior Software Engineer at Apple, our team developed a platform that encourages and automates data of high-net-worth Lamborghini owners inquiring or attending the events in a CRM to create buyer profiles. This platform generated over $100K in 2019 and $1.5M in 2021 in sales for their event sponsor, Roger Dubuis.