Product improvement example using my own app, tvcharts.co
My pandemic project was building an app for people who watch tv shows. I’m using this product to showcase my product management skills.
Senior Product Manager
Hearth [SaaS, Fintech, B2B2C]
May 2022 - Current
- Managed cross-functional agile team (eng, devops, data, design, and marketing); increased release velocity within 2 quarters
- Owned CRM roadmap, launched Leads and Bulk Import which resulted in 10% lift of contacts added; increased overall usage retention by 5%
- PM with most customer ‘ride alongs’; gained insights and validated feedback
Head of Product
Prox.io [Marketplace, Startup, Seed Funding]
Sept 2020 - Oct 2021
- Launched marketplace (0-1); collected early-adopter feedback to develop roadmap and GTM (co-founders ‘broke up’/ abandoned)
- Created onboarding process for marketplace supplier signups which doubled new user activation
Product Manager, Web
Canto [SaaS, B2B, Digital Asset Management]
2014 - 2020
- Led roadmap for reducing website load times by 4x which increased SEO rank in highly competitive keywords resulting in 100K+ MAU
- Key member of transition team to SaaS product driving $10M+ ARR
- Launched automated trials increasing leads and sales conversions
- Product Owner of WordPress plugin which generates high-valued leads
Co-Founder / Lead Web Developer
Comatica [Digital marketing agency]
2010 - 2014
- Worked with clients to develop apps, websites, and demand-gen marketing solutions
- Clients: Lexus, Lamborghini, Laguna Design Center, South Coast Plaza, and SMBs
- Co-founded with my now wife Joy Loo, together we created Serata Italiana
My projects and side hustles
Product Manager, eCommerce
Lamborghini Club America [A "nights and weekends" project]
2012 - Current
- Launched subscription product and app that increased revenue by 300%
- Launched membership app which generated $1.5M in revenue for our sponsor
- Developed a CRM of Lamborghini owners with lead nurturing that generated over $2M in 2021 for sponsors and brand partners
Creator and Cheerleader
tvcharts.co [My pandemic project and support of internet culture]
2020 - Current
- 6k MAU with $0 of marketing; 70% traffic from organic search
- Read more about my journey creating tvcharts.co
